Manager Communications & Marketing
Company: Sovah Health - Danville
Location: Danville
Posted on: April 16, 2024
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Job Description:
Position Summary -Sovah Health is looking for the ideal
candidate who will manages internal and external communications and
community engagement strategies for Sovah Health and its affiliated
entities. The Manager is responsible for working collaboratively
with corporate and local teams to ensure all advertisements,
communications, collateral materials, and activities accurately
reflect and support local and corporate brand and message
expectations. The Manager has a dotted line reporting relationship
to the corporate Marketing and Communications teams. -To perform
this job, an individual must perform each essential function
satisfactorily with or without a reasonable accommodation. - - - -
- - - - - - Work collaboratively with division director, corporate
marketing and communications teams and local leadership to develop
annual plan that strengthens local brand position and reputation
and drives patient acquisition and growth. - - - - - - - - -
Develop and implement strategies including internal communications
(employees and physicians), public relations, earned media, owned
media, sponsorships and community events. - - - - - - - - -
Coordinate advertising and paid media strategies with corporate
marketing department with emphasis on targeted digital B2C and B2B
media and engagement campaigns. - - - - - - - - - Maintain digital
platforms for hospital and practices, including websites, social
media, physician directory and online listings to ensure
information is up-to-date, compliant and consumer-oriented at all
times. - - - - - - - - - Support online reputation management
program. - - - - - - - - - Foster community relations and
partnerships on behalf of the hospital and in support of the
hospital's growth initiatives and reputation management. - - - - -
- - - - Lead community engagement initiatives including planning
and/or attending community events on behalf of the market including
nights and weekends. - - - - - - - - - Serve as media contact,
spokesperson, and Facility Public Information Officer (PIO) as
appropriate, coordinating strategy with division director and
corporate communications team for more complex situations. - - - -
- - - - - Meet regularly with CEO, hospital and medical group
leadership, and growth & outreach liaison to ensure alignment on
market priorities, market share, market dynamics, identify new
growth strategies and mitigate reputational risk. - - - - - - - - -
Provide regular reporting of activities, key initiatives,
performance indicators, and metrics for leadership and
stakeholders. - - - - - - - - - Monitor patient acquisition and
engagement tools and platforms, including provider referral lines
and health risk assessments. - - - - - - - - - Manage annual
department budget in partnership with corporate marketing team. - -
- - - - - - - Support the corporate communications and marketing
departments on additional enterprise projects and tasks, as needed.
- - - - - - - - - Regular and reliable attendance. - - - - - - - -
- Perform other duties as assigned. -Who We Are:People are our
passion and purpose. Come work where you are appreciated for who
you are not just what you can do. SOVAH Health - Danville is a 250
bed hospital with the region's only designated Chest Pain Center &
Certified Advanced Primary Stroke Center. We are an academic
teaching site for residents, medical students, nurses, nurse
practitioners, pharmacists, and physician assistants.Where We
Are:From our beautiful rolling countryside to our thriving
downtown, Danville offers big city amenities with quaint, small
town charm. We are home to a thriving arts and entertainment scene,
numerous local restaurants and shops, diverse educational
institutions, and vast recreational opportunities. -Why Choose Us:
- - - - - - - - - Health (Medical, Dental, Vision) and 401K
Benefits for full-time employees - - - - - - - - - Competitive Paid
Time Off / Extended Illness Bank package for full-time employees -
- - - - - - - - Employee Assistance Program - mental, physical, and
financial wellness assistance - - - - - - - - - Tuition
Reimbursement/Assistance for qualified applicants - - - - - - - - -
Professional development, Growth opportunities, and Mentor-based
training - - - - - - - - - And much more---Minimum
QualificationsMinimum EducationBachelor's Degree (Journalism,
Communications, Marketing or Public Relations-related
field)Required SkillsBusiness Mathematical Skills -- Ability to
add, subtract, multiply, and divide in all units of measure, using
whole numbers, common fractions, and decimals. Ability to compute
rates, ratios, and percentages and to draw and interpret
graphs.Moderate Computers Skills: Frequent use of electronic mail,
word processing, data entry, spreadsheets, graphics, cloud-based
technologies, content management systems, etc. Ability to create,
maintain and incorporate simple functions into documents,
spreadsheets, databases, and presentations to support business
objectives.Moderate Communication: Regularly uses moderately
complex oral and written skills. May train others in functional
areas, interact with others and make presentations to department or
middle management.Varied Business Problems -- Problems are varied
and complex, requiring analysis or interpretation of the situation.
Problems are solved using knowledge and skills, general precedents
and practices.Department Specific Impact -- Decisions impact the
management and operations within a department. May contribute to
business and operational decisions that affect the
department.Moderate Independent Judgement -- Results are defined;
sets personal goals and determines how to achieve results with few
or no guidelines to follow; supervisor/manager provides broad
guidance and overall direction.Project Management -- Handle
multiple projects simultaneously including task delegation, project
oversight, and resource allocation.Minimum Work ExperienceMinimum 3
years of related experienceEEOC Statement:SOVAH Health - Danville
is committed to providing Equal Employment Opportunities for all
applicants and employees and complies with all applicable laws
prohibiting discrimination against any employee or applicant for
employment because of color, race, sex, age, religion, national
origin, disability, genetic information, gender identity, sexual
orientation, veterans' status or any other basis protected by
applicable federal, state or local law.Equal opportunity and
affirmative action employers and are looking for diversity in
candidates for employment: Minority/Female/Disabled/Protected
Veteran
Keywords: Sovah Health - Danville, Danville , Manager Communications & Marketing, Executive , Danville, Virginia
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