Paid Search
Company: Affordable Care LLC
Location: Morrisville
Posted on: July 16, 2025
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Job Description:
Overview: JOB PURPOSE: Responsible for managing the day-to-day
paid search digital marketing efforts for a smaller subset of
clinics. This includes driving campaign execution and optimization
for all Search Pay-Per-Click (PPC) performance campaigns in
partnership with internal and external partners. Manages effective
lead capture for all digital sourced calls, online form fills, and
online appointments focused on maximizing new patient acquisition
as cost efficiently as possible. Responsibilities: GENERAL DUTIES &
RESPONSIBILITIES: Responsible for monitoring and maintaining media
campaign development and activation on search channels. Gather
research necessary to build a new campaign. Assist team in
gathering necessary data for plan development. Responsible for
trafficking approved plan. Monitor and maintain campaign budgets,
pacing, and bid adjustments. Monitor and manage performance and
competitive landscape. Monitor and optimize paid search performance
to meet business objectives. Develop optimization recommendations
and/or testing plans. Utilize bid management tools as well as
Google, Bing platforms to build campaigns, implement optimizations,
pull reporting, and QA campaigns. Pull and analyze data to inform
campaign reporting and help build insights. Granular maintenance of
monthly billing cycle. Resolve billing discrepancies in partnership
with client strategy and billing reconciliation team. Learn all
relevant tools for reporting, analytics, and competitive analysis
as well as bid management platforms, GA4, Google Trends, etc. Stay
informed on search industry trends and new tools and ad formats.
Qualifications: Education & experience Bachelor’s degree or
equivalent preferred. 1-3 years in digital marketing client-side or
agency experience, including paid search, organic search, display,
retargeting. Recent Google AdWords Certification preferred. GENERAL
KNOWLEDGE, SKILLS & ABILITIES: Proficient in math. Strong
analytical skills and attention to detail. Overall interest in and
understanding of how consumers leverage search media in the
decision path. Successful completion of training programs and
requisite certifications required. ACI
Keywords: Affordable Care LLC, Danville , Paid Search, PR / Public Relations , Morrisville, Virginia
