Field Marketing and Events Coordinator

Company: First Bank
Location: Greensboro
Posted on: February 17, 2026

Job Description:

Job Description Job Description SUMMARY: The Field Marketing and Events Coordinator is a relationship-builder with operational fluency and creative capability. This role works in close partnership with the Marketing & Communications team to ensure what's happening in branches and communities throughout our footprint is reflected accurately and authentically across all channels—while providing marketing and event support at the local level. The person in this role thrives in a fast-paced, collaborative environment that values creative excellence, clear communication, and mutual respect. ESSENTIAL FUNCTIONS: Build and maintain strong relationships with branches and regional leaders. Serve as a trusted partner to frontline teams (troubleshoot and problem solve). Maintain a forward-looking view of branch events, programs, and sponsorships. Ensure Marketing is engaged early, not after the fact for local programs and events. Coordinate and support community sponsorships and events. On-site support for hyper local events, and PR needs. Create simple, on-brand flyers and materials for branch and event needs. Provide content, including stories, moments, and visuals, from the field for web, PR, and social use. Serve as content partner for our social media team. Represent the brand professionally in the community. Provide immediate, practical support at the local level as needed for event execution or marketing support. Completes all compliance courses. Adhere to all levels of our Service Excellence standards and complete annual compliance courses. Adhere specifically to all corporate policies and procedures. Also adhere to Federal and State regulations and laws; including, the Bank Secrecy Act and the Anti-Money Laundering Act. Perform other duties as required. GENERAL QUALIFICATIONS: Knowledge & Experience : These specifications are general guidelines based on the minimum experience normally considered essential to the satisfactory performance of this position. Individual abilities may result in some deviation from these guidelines. Bachelor’s degree in graphic design, marketing, communications, or a related field. Experience: 3–5 years in branch operations, community engagement, or event coordination. Branch operations background strongly preferred (teller, branch support, or similar). Demonstrated success in executing events and sponsorships. Design capability: Basic proficiency in Canva, Adobe Express, social media channels, digital advertising platforms (Google, Facebook, LinkedIn), and similar tools. Relationship skills: Natural connector who builds trust quickly with diverse teams. Event coordination: Proven ability to manage logistics, timelines, and on-site execution. Content mindset: Eye for storytelling moments and ability to capture them in real time. Communication: Clear, responsive, and comfortable working across all levels of the organization. Brand fluency: Ability to translate strategy into visual work that's consistently on-brand. Flexibility: Able to travel locally, attend evening/weekend events as needed. Problem-solver: Proactive, resourceful, and calm under pressure. Physical Demands/Work Environment: Vision, hearing, speech, dexterity, visual concentration. A valid driver’s license is required. Must have the ability to stand, walk, sit and use hands and fingers. Must have the ability to work the hours and days required to complete the essential functions of the position, as scheduled. The environment is a professional office with standard office equipment. Cognitive Requirements: Learning, thinking, concentration, ability to exercise self-control, ability to work in a customer relations’ environment. Must be able to pay close attention to detail and be able to work as a member of a team. Must have the ability to interact effectively with co-workers and customers, and exercise self-control and diplomacy in customer and employee relations’ situations. Must have the ability to exercise discretion as well as appropriate judgments when necessary. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Keywords: First Bank, Danville , Field Marketing and Events Coordinator, PR / Public Relations , Greensboro, Virginia